The road from racks to a cellar OS.

Winerack is early. We ship every week and we tell you exactly what's next and why. This page is the contract — what's done, what we're building, and the milestones that come after.

2,001
bottles cellared
11
features shipped
6
in flight
weekly
release cadence
§ LegendShippedBuildingUp nextLater
Milestone 01 · v.01

The cellar OS

Goal · 0 — 500 users

Get the bones right. Racks, scans, dossiers, the Wine Wednesday email.

  • Shipped
    Custom rack builder, slot-addressable

    Any layout, any size. Drag bottles between slots.

  • Shipped
    Underspace storage

    Cases, magnums, and odd-shape bottles stored beneath a rack with the same detail, edit, duplicate, and move flow as racked bottles.

  • Shipped
    AI label scanner

    Snap a label. Winery, vintage, region, drink window auto-filled.

  • Shipped
    Barcode + case scanning

    Bulk-add a case in one shot from a single barcode or label.

  • Shipped
    Wine Sonar dossiers

    On-demand multi-source research per bottle, with citations.

  • Shipped
    Shared cellars & collaborators

    Invite a partner or co-owner with full read/write access. Password-protected public share links for showing off the cellar.

  • Shipped
    Sommelier chat

    Ask what to drink tonight. It reads your cellar and answers.

  • Shipped
    Community insights flywheel

    Anonymous, opt-in aggregation of ratings and tasting notes by wine.

  • Shipped
    Indicative market price (via Sonar)

    Ask 'what's this worth' and get a live indicative retail price.

  • Shipped
    Cellar reports & distribution

    Live breakdowns of region, varietal, vintage, and drink-window distribution across your cellar — with region normalization so multi-region blends roll up cleanly.

  • Shipped
    Drink-status colours & search

    At-a-glance peak / fading / hold colouring across every view, with search dimming so the bottle you're hunting jumps out.

Milestone 02 · v.02

The Wine Wednesday habit

Goal · 500 — 2,500 users

Make the app something you open mid-week, not when you remember.

  • Building
    Wine Wednesday drink-by-now email

    Personalized mid-week digest helping you learn more and engage more with your wine: what's at peak, what's fading.

  • Building
    Monthly cellar report

    End-of-month snapshot: what you drank, what moved into its window, distribution shifts across your cellar.

  • Building
    Cellar valuation dashboard — coming soon

    The headline next release. Cost basis vs. live indicative market value, per-bottle and total. Movement over time, biggest movers, unrealized gains, and a 'what would my cellar fetch today?' number you can actually trust.

  • Building
    Quarterly Sonar-priced cellar update

    Every 90 days Sonar re-prices your cellar so the valuation dashboard stays current without you lifting a finger.

  • Up next
    PWA install + offline cellar browse

    Add to home screen. Browse and locate bottles on patchy basement Wi-Fi.

  • Up next
    CSV import wizard

    One-click migrate from CellarTracker, Vivino, Delectable, spreadsheets.

Milestone 03 · v.03

The collector layer

Goal · 2,500 — 10,000 users

Serious cellars demand serious tools.

  • Later
    Investor-grade valuation tier

    Liv-Ex + auction-result tracking for Bordeaux, Burgundy GC, top Champagne, cult Napa.

  • Later
    Insurance-ready cellar export

    Signed PDF inventory with photos, valuations, and provenance.

  • Later
    Provenance trail per bottle

    Storage temperature history, transfers, attribution.

  • Later
    Cellar climate sensors

    Wire in a Bluetooth thermometer. Get alerted if cellar drifts.

  • Later
    Public collector profiles

    Opt-in showcase of your cellar's flagship bottles.

Milestone 04 · v.04

The platform

Goal · 10,000+ users

Data flywheel becomes the moat.

  • Later
    Community drinking-window consensus

    Crowd-corrected drink windows that beat any single critic.

  • Later
    Producer & importer partnerships

    Verified tech sheets and allocation lists straight to your cellar.

  • Later
    Marketplace for private cellar transfers

    Sell a case to another verified collector. Escrowed, provenance attached.

  • Later
    Native iOS app

    Capacitor wrap of the web app, App Store distribution.

§ Steer it

Beta is loud on purpose. Tell us what's missing.

Every email goes to a human (usually within the day). Roadmap priorities move based on what collectors actually ask for.